Mobility as a Service (Maas) and Living Lab

Good Practice

Efficiency

Mobility as a Service (Maas) and Living Lab

Integrated transport platform providing users with services ranging from travel planning to booking and payments.

Milan City Council

Italy

Local policy

POLICY OBJECTIVE

Promote sustainable collective and individual transport, improve air quality in our cities, and make travel in existing transport systems more accessible, multi-modal and sustainable by facilitating access to various modes of transport, particularly for the most fragile and vulnerable segments of the population.

The primary objectives are to:

Encourage multimodal transport capable of greater sustainability and reducing reliance on private vehicles.
Guarantee an offer of integrated transport and unique digital and real (“phygital”) travel experience by integrating the various transport platforms available.
Guide mobility and sustainability policies effectively and plan evolving services in the medium/long term by analysing usage data to activate a role of Regulator and Guarantor for the Public Administration.

CONTEXT

As a prerequisite for developing the Maas4Italy project, a centrallyorganised platform must be developed that will integrate data provided
by various transport operators and allow all MaaS operators to provide
mobility services.
The project encourages adopting multimodal transport, capable of
orienting transport towards more sustainable modes and reducing the
use of private vehicles.
The project ensures an integrated transport offer and unique digital and
real travel experience by integrating the various transport platforms
available.
The project guides mobility and sustainability policies effectively and
plans evolving services in the medium/long term by analysing usage data
to activate a role of Regulator and Guarantor for the Public
Administration.

POLICY DESCRIPTION

MaaS involves integrating multiple modes of transport (e.g. e-bikes, buses, car sharing, trains, taxis, planes, scooters) on platforms that provide users with services ranging from travel planning to booking and payments and which prioritise incentive formulas. These digital services must be designed to facilitate access to various modes of transport, particuarly for the most fragile and vulnerable segments of the population, in favour of greater accessibility, multi-modality, and sustainability of travel in the context of existing transport systems.

The living lab is an open ecosystem of innovation, focused on end-users and based on a systematic approach to co-creation engaging the users themselves, and integrating research and innovation processes in real conditions.

KEY ASPECTS

The Municipality of Milan intends to create an “open-private model”, open to
one or more MaaS operators, to guarantee market competitiveness and gain
leverage to apply “public policies” to guarantee transparency while allowing
the public administration to avoid committing to significant technological
costs (in investments and operations) in a market subject to strong
competition and technological evolution.
This is a chance to launch experiments by identifying and enabling one or
more MaaS platforms capable of integrating multiple transport operators
and offering multimodal route planning solutions using individual travel
tickets. It is also an opportunity to activate “incentive” formulas (vouchers)
managed by the public administration.

RESULTS

Results will be available after implementation of the policy (end 2022-2023)

Policy's Website

Francesca

Zajczyk

Deputy Mayor for Mobility Arianna Censi

assessora.censi@comune.milano.it

Good Practice