Good Practice
POLICY OBJECTIVE
From 2006 to 2021, the Time and Innovative Services mission of the Metropolis of Greater Lyon piloted an innovative solution to manage mobility with companies and employees and offer a package of mobility services tailored to time uses.
In 2021, this time initiative was taken over by a specific mobility department.
CONTEXT
Over the last twenty years mobility patterns have changed, and the rhythm associated with “métro-boulot-dodo” (metro-work-sleep) has evolved in tandem. Each day is different in terms of uses and mobility, and users’practices and uses must therefore be taken into account as an essential and determining factor. How these link to the time factor is particularly key.
This is a key criterion for understanding the complexity of users’ lifestyle and meeting their expectations while building cities that are sustainable. In a society that has become more complex, the supply-side approach alone is too simplistic and must be revisited by taking into account users’ needs, along with their constraints and expectations, in relation to the resulting daily mobility. It is thus necessary to offer “mobility package services” from which users can choose and find their own solution (car, carpooling, bicycle, public transport, telecommuting).
POLICY DESCRIPTION
Greater Lyon’s Time & Innovative Services mission quickly focused its action on testing services aimed at enabling inhabitants to better organise life times while producing a more sustainable city.
At elected officials’ request, initiating a dialogue with companies on “time and mobility” to encourage more sustainable changes in mobility behaviour.
Based on this principle, the time mission has served as the Metropolis “mobility council” by proposing a mobility package service where each person can find a travel modality that matches their needs.
KEY ASPECTS
This action was based on two axes:
- Focus on uses and lifestyles
- Local marketing to change practices
RESULTS
- Mobility management, in particular by implementing 17 intercompany travel plans, with companies in the area.
- Detailed consultation process with area companies and business associations. In each economic area of Greater Lyon, the aim was to bring together all players in an area affected by the issue of “time and mobility”. We then devised joint responses, making it possible to reduce commuting problems in the area while improving employees’ living conditions.
- New jobs in economic zones — “mobility coordinators” who act as points of contact between companies, public transport authorities, and local authorities.
- New Mobility Services experimentation: carpooling, car-sharing, bike sharing, etc., made possible by mobility coordinators.
- Reflection on “de-mobility” by promoting, among other things, remote work.