Pact for a new Labour Mobility — Moure't B

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Efficiency

Pact for a new Labour Mobility — Moure’t B

Public-private municipal initiative to achieve a more sustainable and efficient mandatory mobility model.

Barcelona Metropolitan Area

Spain

Local policy

POLICY OBJECTIVE

Achieve a more effective and sustainable mandatory mobility in Barcelona and its metropolitan area based on the following principles:

Public-private understanding, regaining the spirit of the Olympic Mobility Plan of 1992.
Sustainability and environmental quality.
Health, quality of life and work-life balance. Road safety.
Efficiency, competitiveness and productivity.
Reputation and social co-responsibility.
Metropolitan vision.

CONTEXT

Today’s prevailing mobility model impacts workers’ health, quality of life and work-family balance, while promoting a polluting model that affects our environment.

POLICY DESCRIPTION

Municipal initiative to forge a vast public-private alliance bringing together social and economic organisations and companies in the city and mobility ecosystem operators to act together and achieve a mandatory model of more sustainable and efficient mobility in Barcelona and its metropolitan area.

There is a collective need to develop policies for mobility, time use and greater competitiveness. These include teleworking, flexible working hours, streamlined time and planned commutes for workers’ at medium and large companies, organisations and industrial estates.

KEY ASPECTS

This policy involves a public-private alliance with organisations and companies from various sectors that generate an impact in Barcelona and its metropolitan area. Its goals:

Reduce congestion and negative consequences (pollution, noise, economic losses, lost time, reduced competitiveness, poorer health and safety) with specific measures like teleworking, more flexible working times to avoid rush hours, more rational use of time with timetable reform and company commuting plans.
Boost recovery of economic, commercial and social activity in the aftermath of Covid-19.
Re-establish and improve public transport as the cornerstone of commuting, particularly by evening out increased rush-hour demand and improving options and service.
Encourage multi-modal, shared and integrated commuting through public and private platforms for sustainable Mobility-as-a-Service (MaaS).
Foster public awareness and joint responsibility around how mobility impacts our surroundings and the importance of sustainable, multimodal and efficient models of labour mobility.

RESULTS

This measure remains at an early stage, but more than a dozen organisations have already shown interest in the alliance.

Other early results include two new mobility tables, a pilot plan to support companies, and a first course on managing mobility at work.

Policy's Website

Adrià

Gomila

Director for Mobility Services

agomila@bcn.cat

Good Practice