Good Practice

Mobility as a Service (Maas) and Living Lab

Integrated transport platform providing users with services ranging from travel planning to booking and payments.

Milan City Council
Italy
Local policy

 POLICY OBJECTIVE

Promote sustainable collective and individual transport, improve air quality in our cities, and make travel in existing transport systems more accessible, multi-modal and sustainable by facilitating access to various modes of transport, particularly for the most fragile and vulnerable segments of the population.

The primary objectives are to:

  • Encourage multimodal transport capable of greater sustainability and reducing reliance on private vehicles.
  • Guarantee an offer of integrated transport and unique digital and real (“phygital”) travel experience by integrating the various transport platforms available.
  • Guide mobility and sustainability policies effectively and plan evolving services in the medium/long term by analysing usage data to activate a role of Regulator and Guarantor for the Public Administration.

 CONTEXT

  • As a prerequisite for developing the Maas4Italy project, a centrallyorganised platform must be developed that will integrate data provided by various transport operators and allow all MaaS operators to provide mobility services.
  • The project encourages adopting multimodal transport, capable of orienting transport towards more sustainable modes and reducing the use of private vehicles.
  • The project ensures an integrated transport offer and unique digital and real travel experience by integrating the various transport platforms
    available.
  • The project guides mobility and sustainability policies effectively and plans evolving services in the medium/long term by analysing usage data
    to activate a role of Regulator and Guarantor for the Public Administration.

 POLICY DESCRIPTION

MaaS involves integrating multiple modes of transport (e.g. e-bikes, buses, car sharing, trains, taxis, planes, scooters) on platforms that provide users with services ranging from travel planning to booking and payments and which prioritise incentive formulas. These digital services must be designed to facilitate access to various modes of transport, particuarly for the most fragile and vulnerable segments of the population, in favour of greater accessibility, multi-modality, and sustainability of travel in the context of existing transport systems.

The living lab is an open ecosystem of innovation, focused on end-users and based on a systematic approach to co-creation engaging the users themselves, and integrating research and innovation processes in real conditions.

 KEY ASPECTS

  • The Municipality of Milan intends to create an “open-private model”, open to one or more MaaS operators, to guarantee market competitiveness and gain leverage to apply “public policies” to guarantee transparency while allowing the public administration to avoid committing to significant technological
    costs (in investments and operations) in a market subject to strong competition and technological evolution.
  • This is a chance to launch experiments by identifying and enabling one or more MaaS platforms capable of integrating multiple transport operators and offering multimodal route planning solutions using individual travel tickets. It is also an opportunity to activate “incentive” formulas (vouchers) managed by the public administration.

 RESULTS

Results will be available after implementation of the policy (end 2022-2023)

Policy's Website

Francesca

Zajczyk

Arianna Censi
Deputy Mayor for Mobility

assessora.censi@comune.milano.it
Desplaça cap amunt
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